What is Search Engine Marketing??
Search engine marketing has many meanings in the internet search engine community. It is not search engine optimization or seo. Search engine marketing is defined as the ability for advertisers, ad agencies, marketing firms and anyone that owns a web site and has a search advertising budget to pay for sponsored listings on a cpc (cost per click) or ppc (pay per click) basis.Search engines like Google, MSN and Yahoo all have search engine marketing programs. Search marketing is one of the fastest way to drive targeted traffic to a web site. but it's also the most expensive way to get search engine traffic. That's because you pay for every visitor that comes to your site from the search engine pay per click campaign.
Search Engine Marketing Advantages
Search engine marketing has its advantages when compared to search engine optimization; here are a few of those advantages.- Search engine marketing listings are almost instantaneous.
- Ability to determine your most profitable keywords in days, not months.
- You control the copy that appears in the listing.
- You can always be the first listing for a keyword if you have the budget.
- On page factors associated with search engine optimization are non-existent.
- Ability to track search engine marketing campaigns is simple.
- Ability to track conversion ratios on each keyword phrase is easy.
- You control the landing page the visitor gets to when they click on a sponsored link.
- No need to submit your web site to the search engines.